A few months ago, we were approached by Andrew Kolars about creating a Made In Mankato style video for his website and promotional materials. The concept was a 3 minute video showing a glimpse into his life as a husband, father and Realtor. Learn more about Andrew and his services at www.andrewkolars.com.
Read about our production process below to find out how we may be able to help boost your business’s presence by producing a short video for your advertising needs. As always, should you have any questions or would like to inquire about production, please do not hesitate to contact us.
What goes into a 3 minute video?
The first thing we focus on is spending time interviewing our client and gathering information. This part of the process is preliminary and is provided to all of our clients at no charge. We will go over what type of advertising budget the client is working with so that we can plan out what we can do within that budget. We then lay out the general storyline and cost estimate.
After the initial consultation, we will then determine how much time the entire production will require from start to finish. We will also determine how many people we will need on set to operate cameras, lighting, etc. and what tools we will be using. Using this combined information, we can present the client with a final quote. Once everything is signed and agreed upon, we begin production.
The production time frame will vary depending on complexity, the client’s schedule, weather, etc., but work is done in a timely manner and things generally fall into place fairly quickly. During this time we will storyboard, where we will create a shot list and plan out each scene. We will record on-camera interviews and collect the footage necessary to create the storyline.
We are often editing and piecing the final product together as we go along. During the post-production process, we will put together any special effects if applicable (green screen, titles, graphics, etc.). We may also find that there are one or two more shots that would help piece the story together, so we will go out and shoot those if necessary. Once we have all of the footage we need, we can start editing the master copy, which will be presented to the client in the appropriate format upon completion.